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Genstar
Highwood Communications in Calgary commissioned us to develop creative for their client Genstar, a property developer in Canada and the US. Our focus to was showcase the many amenities the developments offer with a tagline that your home shouldn’t begin at the front door. With a banal headline that plays off the twist in the visual, we were able to cross the bridge to make the builders happy by talking about the developments many features while at the same time, keep it with in the look and feel of the high end brand Genstar wished to communicate.
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